September Girls have unveiled a brand new 360/VR music video for their latest single ‘Catholic Guilt’.
One of the stand-out tracks on September Girls brilliant sophomore album Age of Indignation, the video for ‘Catholic Guilt’ takes the 360 video format and twists into in a powerful unflinching visual experiece that mirrors the heavy, uneasy tone of the music. As well as the important message the band have to say about Ireland’s draconian abortion laws and the power the church still holds over this country.
Speaking to Noisey about the video’s concept guitarist and director Jessie O’Sullivan states: “The song is raw and confrontational, so I liked the idea of the band surrounding the viewer and the viewer not entirely sure where they should look next. The 360 picture forces you to interact with the video, even watching it more than once to make sure you didn’t miss something. If viewed on a Cardboard or VR headset, it can be quite disconcerting, as you have to constantly turn your head to see what is coming, which is exactly the feeling I was hoping to evoke.”
September Girls play a Fundraiser for the X-ile Project, at the Bello Bar in Dublin on the 20th of August. The X-ile Project aims to change the nature of conversations around abortion from the grassroots up. For more information visit x-ileproject.com.
Click below to experience the 360/VR music video for ‘Catrholic Guilt’ by September Girls. The song’s parent album ‘Age of Indignation‘ is out now. Photo by Jeannie O Brien)