Skip to content
Advertisements

Contour – Change Your Ways

Conan Wynne, Anna Doran

Electro-pop duo Contour have unveiled their new music video for ‘Change Your Ways’. The song is taken from the group’s E.P. Chaos Theories.

Directed by Chris Lynch, the video’s pulsing visual aesthetic glistens to the vibrancy of Contour’s electronic sound. Splicing animated images and effects with real life shots, Lynch’s direction fixates on analog connections and technology.

Building and editing visually to the pace of ‘Change Your Ways’ the effective quick cuts give a sense of urgency, and immediacy to the connective concept of the video’s imagery. Lights surge and run down defined lines to close-up camera work of machinery. While the human element is interwoven into this technological aspect, connected to the same machinery and left to occupy and depend on it.

Populated by syncopated rhythms and fuzz-laden tones, ‘Change Your Ways’ is an intricately designed track from Contour. Much like the video that accompanies it, having a human element surround and connected by technology, the music mirrors this concept with the vocal dominating the centre of the recording while being supported and aided by the melodic and percussive synthetic textures. Resulting in an evocative singular piece.

Click above to watch the video for Contour’s ‘Change Your Ways’. 

Credits:
Directed By Chris Lynch
Make up by Blue Evans

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: