So Cow – Sugar Factory

Irish alternative-rock act So Cow have unveiled their new music video for the single ‘Sugar Factory’.

Directed by Rory Walsh, the video for ‘Sugar Factory’ takes on fun and visually vibrant aesthetic.

Using symmetry, design, brilliantly composed shots and rhythmical editing Walsh’s direction creates the perfect backdrop to the joyous merging of indie-pop and alternative-rock elements that comprise So Cow’s music.

With several scenes shot Mr Simms olde sweet shop, Perks fairground and The Bon Bon in Galway, the video uses the colorful locales to great effect as the narrative arc builds to the fast paced, frantic finale.

An infectious and irrepressibly fun track from So Cow, ‘Sugar Factory’ finds the right blend of the trio’s pop, punk and indie sensibilities. The single’s parent album The Long Con is out now.

Click above to watch the music video for ‘Sugar Factory’ by So Cow.

Director & editor: Rory Walsh (
Camera: David Souto
Dressing & Props: Cathy Hegarty

Extras: Barry Richardson, Heather Mills, Keith Wallace, Cecilia Danell,Eamon Quinlan,Fermín Oroz Aznar and Niall & Éanna from Oh Boland!

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